Great piece. I'm behind it 100%. Part of the issue, I think, is to change how we talk about "Republicans." We have a tendency to use this term to include Republican politicians, Republican political operatives... AND EVERYONE WHO HAS EVER VOTED FOR A REPUBLICAN! But when we try to paint all of these with the same brush, we just alienate the voters and push them closer to the politicians. Part of this switch, I think, is to talk distinctly about the politicians and those who provide them with money and communications channels: "Those who intentionally push racial conflict so that they can rig the rules for themselves while we're divided."